Dear Worldwide Mainstream Media,
We, the Michael Jackson fanbase, are keenly aware that the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy.The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. And although this code of ethics is voluntary, the majority of journalists embrace this code, believing that professional integrity is the cornerstone of a journalist's credibility.
The Michael Jackson fan base is asking for a worldwide media ban of the use of the term "Jacko". Rooted in racism and negativity, the name plants the suggestion of "Wacko Jacko" widely used by tabloids to identify Michael Jackson prior to death. The media's use of this name directly contradicts professional journalists' code of ethics. There is no "public enlightenment" with the use of the term "Jacko". There is no truth to the name "Jacko" and there certainly is no provision for a fair or comprehensive account of any event or issue surrounding Michael Jackson.
The name "Jacko", when used by journalists has two priorities: ratings and revenue. Additionally, the name is used to sway public opinion. In a heightened age of mistrust of the media by the public, it is imperative that journalists truly use their sense of professional integrity, including avoiding the use of headline grabbing names that harm the subject or those related to him.
Leading the way are Elysa Gardner from USA Today and CBS News, both of whom changed their headline from "Jacko" to "Jackson" when asked. We are asking for the rest of the mainstream media to follow suit. Journalists should see this as an act of human dignity, both for themselves as professionals, and for Michael Jackson and his family.
Michael Jackson (3) Sunrise Colony (2) Sycamore Valley Ranch (2) William Bone (2) Al Malnik (1) Arnold Klein (1) Bruce Ayers (1) Charles Koppelman (1) Colony Capital (1) Conrad Murray (1) Dieter Wiesner (1) Eliza Jackson (1) Evan Chandler (1) John Branca (1) Jordan Chandler (1) Kingdom Entertainment (1) Los Olivos (1) MJJ Kingdom (1) Mark Schaffel (1) Modern Records (1) Neverland (1) Peter Lopez (1) Pine Grove Hospital (1) Randy Jackson (1) Randy and the Gypsys (1) Raymone Bain (1) Red Rock Country Club (1) Steveanna Jackson (1) Taunya Zilkie (1) Thomas Barrack (1) Tom Barrack (1)